Strive Soccer Academy
An end-to-end AI trial-booking system for a youth soccer academy — a conversational setter that qualifies and books leads into the right age-group calendar, plus a rebuilt website booking flow and full post-booking automation.

Strive Soccer Academy runs free trial assessment sessions for kids, grouped by birth-year cohort and split into boys' and girls' sessions — eight calendars in total. Leads arrived from Facebook lead ads into GoHighLevel, but nothing engaged them automatically, and the website funnelled every parent onto a single page showing all eight calendars at once.
I built a complete booking system across GoHighLevel and WordPress. An AI setter now greets each parent over SMS or WhatsApp, finds out the child's birth year and gender one question at a time, and books the trial into the correct calendar automatically — no parent ever has to choose from eight options. On the website side, a two-question survey replaced the cluttered calendar page: pick a birth year, then son or daughter, and only the relevant calendar loads. Every booking then triggers a workflow that sends the waiver, confirmation, and staged reminders without any manual effort.
What went into it
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“Great seller. Went far and beyond. Will definitely return.”🇬🇧Jack H. — United Kingdom
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